Our Story

MURG was created by Carline Seraphin, an engineer with two master’s degrees and a passion for skincare that truly transforms. Her mission is simple: to help people look better, feel better, and glow with confidence—without the luxury price tag.

The name MURG is inspired by a feather that followed Carline from the sky, a moment she connected to angelic guidance. It’s formed from the initials of Michael, Uriel, Raphael, and Gabriel—archangels symbolizing protection, healing, wisdom, and beauty. Their spirit lives in every formula, delivering what we call “angelic results.”

Blending science, innovation, and thoughtful ingredients, MURG brings you hydration, radiance, smoothness, and the small luxuries that make self-care a joy. Because real luxury isn’t about the price—it’s about the experience and the confidence you carry with you every day.

Meet Carline

Carline Seraphin isn’t just the face of MURG — she’s the visionary behind it.

With two master’s degrees and a lifelong passion for skincare, Carline approached beauty the same way she approached engineering:

with precision, curiosity, and a belief that real transformation is possible.

Her mission has always been simple:
to help women look better, feel better, and glow with confidence — without the luxury price tag.

But Carline didn’t create MURG alone. She partnered with a board-certified dermatologist to ensure each product is developed with clinical expertise, medical-grade actives, and results that can truly be seen and felt.

MURG is where science, intention, and empowerment meet.

The Meaning Behind MURG

The name MURG carries the initials of four archangels:


M — Michael (protection)
U — Uriel (wisdom)
R — Raphael (healing)
G — Gabriel (beauty & guidance)

These symbols live at the heart of every formula, representing the values that inspired the brand:
protection, clarity, renewal, and radiant confidence.

MURG isn’t just skincare.

It’s intention.
It’s guidance.
It’s beauty rooted in something deeper.

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